Author Archives: Gail
About Gail
Gail Sideman is a self-described news hound that hustles to meet the needs of an ever-changing media universe. While the way that news is delivered has changed and expanded, Sideman insists that the basics and value of a great story are as entrenched in our desire to know, as ever. Stories that people want to share and hear, she says, is why delivery speed and social media has grown so popular. ← Older postsWhen it absolutely has to be there in 44 hours – a missed PR opportunity
The public has had several days to digest the news that Brewers left-fielder, Ryan Braun, became the first player to successfully appeal a Major League Baseball positive drug test. To date, Braun emphatically reiterated his innocence in a press conference … Continue reading
When social media is cruel, keep communication lines open
You’ve heard the phrase “if you can’t say something nice, don’t say it at all.” Most of us were taught that lesson before kindergarten, but it escaped some people who hide behind screen names and spew mean-spirited comments on social … Continue reading
Snow measurement tool is more than just a stick in the mud
As we work on a fresh version of this blog, we offer a story off the publicity path. PUBLISIDE has become friendly with some information-dishing inanimate objects lately (no, we don’t need professional help — Cleatus the Robot from NFL … Continue reading
Whatever Penn State did with its PR efforts, do the opposite
Sports, among other things, can serve as a respite for fans to forget about ills in the world. This week, the wicked face that stared us from our computer and television screens came from the world of sports. As a … Continue reading
I’ve got some catching up to do!
This is one of those posts in which I emphasize to people to do as I suggest, not as I do. Just WRITE! (And produce video, too.) I haven’t written in awhile. My focus has been on client projects, but … Continue reading
Shaq’s publicity prowess leads to easy career transition
Professional athletes in all sports stand to learn from Shaquille O’Neal’s preparation for life after the athletic limelight. I spoke to a few people who worked with O’Neal the basketball player, and they unanimously praised his cooperation and connection with media and fans. Continue reading
Mark Cuban makes marketing a way of life
The likes of Mark Cuban are original word of mouth marketers and sports publicists and we, on the outside, stand to learn a lot — if we listen, read, learn and break the rules once in awhile. Continue reading
LeBron, You’ve Got a (an ongoing) PR Problem
Then there’s LeBron. He needs no last name. His basketball career has been documented since puberty. And that’s probably why he says and does things at which we can only shake our heads. Did he physically hurt anyone? No. Did he commit a crime? No. Did he make people mad? Yes…a few (million).
Public relations is ongoing and not necessarily political. In these days of multi-media, you’ve got show a genuine heart. Continue reading
iPhone photo launches traveler into media stratosphere
If you find yourself in instant media demand, begin, as Gordon suggested, and take a step back. Here are a few things you can do: Continue reading
Should Sports Organizations Stop Athletes’ Social Media Use? NO!
Pittsburgh Steelers running back Rashard Mendenhall shot off a media flurry after the killing of Osama bin Laden that ignited another episode of “Athletes Tweeting Badly” during sportscasts, talk shows and blogs throughout the world (or at least the United States). Continue reading
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